By Nancy Duarte, CEO at Duarte Inc.; C200 Member since 2014.

As a leader, at some point you’ll find yourself managing through tough times. Don’t wait for the next crisis to start building confidence in your leadership abilities; belief stories should be a regular part of your communication. These stories can amplify your commitment and strengths, how you show up, and where you’re headed—so when a crisis is looming, you can lean into those narratives to inspire people to keep trusting you have the stuff to lead them.

In this article for Forbes, C200 member Nancy Duarte explains why you need to give people reasons to believe in your leadership while times are good, so you can keep them aligned, motivated, and loyal when things get tough.

Read the full article here.