By Valentina Videva Dufresne | Zehnder Group | Member since 2025
Leaders spend a great deal of time measuring outcomes. Revenue, productivity, growth, and performance are all tracked, reviewed, and discussed regularly. But some of the conditions shaping those outcomes never appear on a dashboard.
In this article for our Forbes column, C200 Member Valentina Videva Dufresne explains why indoor air quality deserves greater attention as a factor influencing how people think, focus, and make decisions. While most organizations track performance metrics with precision, far fewer understand how the environments in which people work may be affecting those results.
Her article challenges leaders to look beyond traditional measures of performance and consider whether some of the factors influencing success are being overlooked simply because they are harder to see, measure, or assign to a single function.
C200 is a 501(c)(3) nonprofit organization with a mission to inspire, educate, support, and advance current and future women entrepreneurs and corporate profit-center leaders. The views and opinions expressed in this article are those of the individuals quoted or featured and do not necessarily reflect the views, policies, or positions of C200.
