By Cordia Harrington | Crown Bakeries | C200 member since 2000
In a world of constant market shifts, companies that simply “survive” are often outpaced by those that thrive. What sets thriving businesses apart is a clear, purpose-driven mission that fuels growth, inspires employees, and strengthens relationships with customers.
This latest Forbes article by C200 member Cordia Harrington explores how a company’s mission goes beyond just a statement on a website—it’s the driving force behind organizational culture, employee engagement, and long-term success. When leadership embraces a mission and makes it a part of the daily fabric of the business, it leads to innovation, loyalty, and a deeper connection with both employees and clients.
Discover how moving from just surviving to thriving begins with defining and living your mission. Read the full article here.