By Jennifer Quigley-Jones | Digital Voices | C200 Member since 2024
Scaling influencer marketing programs is one of the biggest challenges facing brands today.
In her latest Forbes article, C200 member Jennifer Quigley-Jones shares how marketing leaders are tackling this head-on: balancing scale with quality, measuring ROI across channels, and connecting authentically with audiences on platforms like Reddit, Twitch, and LinkedIn.
Drawing on insights from the inaugural Global Influencer Council and examples from brands like DoorDash and Surfshark, Jennifer shows what’s possible when strategy meets speed.