By Jennifer Quigley-Jones | Digital Voices | C200 Member since 2024
The marketing game has changed; gone are the days when brands could rely on the old-school marketing funnel.
In this Forbes article, C200 member Jennifer Quigley-Jones breaks down why traditional funnels no longer work and what brands must do to stay relevant.
In a world where trends move fast and consumers have endless choices, here are 3 game-changing insights from the article:
- Embrace a Non-Linear Product Launch Cycle: The traditional funnel—awareness, consideration, decision—is officially outdated. Brands need to think in terms of Discover, Hype, Purchase, and Community. It’s not just a one-and-done process; it’s about keeping the conversation going and building an ongoing relationship with your audience.
- Influencer Partnerships & Social Commerce are Key: Influencer-driven content and social commerce are the secret weapons for brands. They help create buzz, spark curiosity, and build deeper connections. It’s no longer about pushing a product; it’s about creating an experience that customers can’t help but share and talk about.
- Always-On Content Keeps Your Brand Relevant: Staying top of mind isn’t a one-off. Always-on content ensures that your brand remains relevant long after the launch moment. This means consistently engaging with your audience, providing value, and keeping your brand in the conversation for the long haul.